Work Begins on Marketing Home Book

By | Content Marketing, Marketing infrastructure, Uncategorized | No Comments

Marketing HomeIt’s been a while since Jan Smith has published her ideas on marketing technology. Motherhood and client work were all-consuming for a few years. But at last, Jan reports, he has cleared the space to begin a new venture. She is actively seeking companies to interview for her new book, Your Marketing Home.

“I’ve found that the idea of a home provides a good metaphor that business people can easily grasp for understanding how to build marketing infrastructure,” she explains. “I’m looking for companies that understand the critical importance of investing in getting their brand and messaging right, and setting up the integrated online presence and content to support their outreach efforts.”

If you’re interested in hearing more about the project, or being considered for a case study in the book, please contact Jan at 518-312-3862 or via email.

Multilogue Supports Biotech

By | Biotechnology, Content Marketing, Technology Commercialization, Uncategorized, Website Development | No Comments

RPI CBIS FacilityThe Center for Biotechnology and Interdisciplinary Studies (CBIS) at Rensselaer Polytechnic Institute (RPI) is a unique research center in its ability to innovate at the crossroads of life sciences, engineering, and physics. In 2014, Multilogue Marketing was hired to aid CBIS in updating and renovating its website and launching an outreach effort to potential industry research partners.