Email Marketing Services Still Underserve

By | Email Marketing | No Comments
image of @ sign coming out of an envelopeAre you happy with your email service provider? According to this email marketing survey, most marketers are dissatisfied, particularly in customer service and technical support.
According to the survey’s publisher, Digital Doughnut, integration of email with other areas of marketing is the area companies are most likely to be struggling with. More than two-thirds of respondents (68%) rank themselves as behind the curve in this respect. After integration, automation is the area where companies are least developed.
The report also looks at testing and personalization and finds that subject lines (72%) are the most commonly tested
aspect of email campaigns. Only around half of companies surveyed are testing design (51%), calls to action (51%) and time of day / day of week (49%). Fewer companies still are testing email copy (42%) and landing pages (30%). Almost three-quarters of responding companies (73%) personalize emails with the appropriate first name and salutation, more than double the percentage than for any other personalization method. The next most commonly used personalization tactic is the use of CRM data,
employed by more than a third of companies (36%). The third most commonly used tactic are emails targeted on the recipient’s location, a method used by just under a third of businesses (32%) surveyed.

Work Begins on Marketing Home Book

By | Content Marketing, Marketing infrastructure, Uncategorized | No Comments

Marketing HomeIt’s been a while since Jan Smith has published her ideas on marketing technology. Motherhood and client work were all-consuming for a few years. But at last, Jan reports, he has cleared the space to begin a new venture. She is actively seeking companies to interview for her new book, Your Marketing Home.

“I’ve found that the idea of a home provides a good metaphor that business people can easily grasp for understanding how to build marketing infrastructure,” she explains. “I’m looking for companies that understand the critical importance of investing in getting their brand and messaging right, and setting up the integrated online presence and content to support their outreach efforts.”

If you’re interested in hearing more about the project, or being considered for a case study in the book, please contact Jan at 518-312-3862 or via email.

Multilogue Supports Biotech

By | Biotechnology, Content Marketing, Technology Commercialization, Uncategorized, Website Development | No Comments

RPI CBIS FacilityThe Center for Biotechnology and Interdisciplinary Studies (CBIS) at Rensselaer Polytechnic Institute (RPI) is a unique research center in its ability to innovate at the crossroads of life sciences, engineering, and physics. In 2014, Multilogue Marketing was hired to aid CBIS in updating and renovating its website and launching an outreach effort to potential industry research partners.