Bibliography

Janet Ann Smith’s Marketing Bibliography


BOOKS
Richard Cross & Janet A. Smith, contributors, Interactive Marketing: The Future Present, NTC Business Books, 1996.
Richard Cross & Janet Smith, Customer Bonding: Pathway to Lasting Customer Loyalty, NTC Business Books, 1995.Janet Smith, Co-Editor with Ed Perkins, The Consumer Reports 1993 Travel Buying Guide, Consumer Reports Books, New York, 1993.
Janet Smith, Co-Editor, The Consumer Reports 1992 Travel Buying Guide, Consumer Reports Books, New York, 1992.

ARTICLES AUTHORED

Janet A. Smith, Executive Editor, Manager, Case-in-Point, a global print and electronic newsletter on data-driven business strategies, 1995-2000.
Janet A. Smith, "Managing in the Marketspace," book review, Case-in-Point, Volume 5 Issue 2, April/May 1999.
Janet A. Smith, "Down-Under Data," Marketing Tools, August 1997.
Janet A. Smith, "The Data Connection, How Businesses Can Bond With Customers," River Currents, 1997.
Janet Smith, "Integrated Marketing Communications Changes with the Times," Marketing Tools, November 1995.
Janet Smith, "Database Marketing: Hitting the Target," Beyond Computing, July/August 1994.
Janet Smith, "Entrepreneurs never think of risks: an interview with Lillian Vernon," Profit (IBM), March 1994.
Janet Smith, "The Great Global Waltz," Profit (IBM), July/August 1993.
Janet Smith, "Marketing Without a Million," Profit (IBM), March/April 1993.
Janet Smith, "The Singular Advantage: Jx centralizes Rx for efficiency - and global market clout," Enterprise (IBM), Summer 1992.
Janet Smith, "Channel Wars," Direct Marketing, April 1992.
Janet Smith, "Targeting the Right Customers," Enterprise, Winter 1991/1992.
Janet Smith, "The Great Selling Turnaround," Enterprise (IBM), Spring 1991.
Janet Smith, "The New Frontier," (a six-part series on information technology in the marketing field), Direct Marketing, May-October 1991.
Janet Smith, "Interactive 3-D Visualization of Supercomputer Simulations," Pixel, July/August 1990.

ARTICLES CO-AUTHORED
Richard Cross & Janet Smith, "The New Data Game." Marketing Tools, June 1998.
Richard Cross & Janet Smith, "A Welcome Change," Marketing Tools, April 1998.
Richard Cross & Janet Smith, "Customer Bonding," Executive Excellence, April 1998.
Richard Cross & Janet Smith, "The Changing List Industry," Marketing Tools, July/August 1998.
Richard Cross & Janet Smith, "The Customer Value Chain," Marketing Tools, January/February 1997.
Richard Cross & Janet Smith, "Brand Marketers Can Get Smart," Electronic Retailing, July/August 1996.
Richard Cross & Janet Smith, "Interactive Marketing's New Value Equation," Marketing Tools, June 1996.
Richard Cross & Janet Smith, "The ABC's of Database Marketing," American Bookseller, October & November, 1995.
Richard Cross & Janet Smith, "Basic Telemedia Provide Backbone for New Database Network," Direct Marketing, October 1995.
Richard Cross & Janet Smith, "Internet Marketing that Works for Customers," Direct Marketing, August 1995.
Richard Cross & Janet Smith, "Toward a Responsible, Customer-Focused Marketing Framework," Direct Marketing, March 1995.
Richard Cross & Janet Smith, "Marketers Need Stronger Bonds With Customer Base," Business Marketing, March 1995.
Richard Cross & Janet Smith, "Customer Bonding and the Information Core," Direct Marketing, February 1995.
Richard Cross & Janet Smith, "Retailers Move Toward New Customer Relationships," Direct Marketing, December 1994.
Richard Cross & Janet Smith, "Customer Bonding," Circulation Management, December 1994.
Richard Cross & Janet Smith, "Customer Bonding for Booksellers," American Bookseller, November 1994.
Richard Cross & Janet Smith, "TechnoBonding: Using Technology to Create Customer Loyalty," Bank Technology News, September 1994.
Richard Cross & Janet Smith, "Fax-on-Demand: A Tool for Instant Interactive Marketing," Direct Marketing, May 1994.
Richard Cross & Janet A. Smith, "Customer Bonding: The French Connection," Direct Marketing, April 1994.
Richard Cross & Janet A. Smith, "Reinventing Political Fund Raising: The Shift to Grassroots Organizing," Fund Raising Management, March 1994.
Richard Cross & Janet A. Smith, "The Coming Turnaround in Political Fund Raising: A Vision for Politicians and their Fund Raisers," Fund Raising Management, March 1993.
Richard Cross & Janet A. Smith, "The Coming Turnaround in Political Fund Raising," Direct Marketing, January 1993.
Richard Cross & Janet A. Smith, "New Product Launches," Direct Marketing, August 1992.
Richard Cross & Janet A. Smith, "Database-Driven Tie-Ins," Direct Marketing, July 1992.
Richard Cross & Janet A. Smith, "Staying in Touch with Private Media," Direct Marketing, June 1992.
Dr. Lynn F. Ten Eyck, Jerry P. Greenberg & Janet A. Smith, "Minimizing the Problem: Molecular Structure Determination on a Workstation," Supercomputing Review, June 1990.

BOOKS & ARTICLES GHOST-WRITTEN
Many, but this information is protected by confidentiality agreements.
If you are interested in hiring Janet for a ghost-writing project, please contact her via email.


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